EvenKeel Adds Youth Sizing and Women’s Cuts to 2024 Collection

UPF Fishing Shirts for Women and Kids Now Available from EvenKeel at Under $40

McCall, United States – May 6, 2026 / EvenKeel /

EvenKeel has launched an expanded line of fishing shirts and on-the-water apparel designed to address a persistent gap in outdoor gear: clothing built to fit a wider range of real people. The Idaho/Florida-based brand released a new collection this season for women, men, and children who spend meaningful time fishing – not just standing near boats for social media.

Gear Built Around Bodies, Not the Other Way Around

Anglers have long dealt with a familiar frustration: fishing apparel is often designed for a narrow demographic, leaving women, kids, and anyone outside a standard athletic build with limited options that perform under actual conditions. EvenKeel addresses that gap directly with a lineup that prioritizes fit across a broader range of body types without compromising on performance.

The collection features UPF 50+ sun shirts engineered for breathability during extended time under the sun, where heat and UV exposure are practical concerns. The fabrics are moisture-wicking and lightweight, constructed to hold up through a full day on the water without becoming uncomfortable by midday.

“We designed this collection after spending long days on the water and hearing from hundreds of customers – especially women – who said they either had to wear boxy men’s cuts or pay a premium for gear that barely held up past one wash,” said Kelsie Baldwin, Founder at EvenKeel, LLC. “That is not a niche problem. That is most of the people actually out on the water.”

Women Fishing Gets a Proper Seat at the Table

The brand was built with the Women Fishing category as a central focus, offering a broader range of sizing, cut options, and colorways compared to what is typically available. Rather than scaling down a men’s design and relabeling it, EvenKeel restructured fit patterns from scratch to reflect how women’s bodies actually move and cast.

The result is a line of fishing shirts that account for differences in shoulder width, torso length, and overall silhouette – details that become apparent after a full afternoon of casting in a shirt that shifts with every movement. Sun protection ratings remain consistent across all cuts, with UPF 50+ blocking more than 98% of UV radiation, making them a practical option for anyone spending extended hours on open water under direct sunlight.

Fishing with Kids Without the Gear Headache

EvenKeel also expanded into additional youth sizing, acknowledging that Fishing with Kids comes with its own logistical challenges – finding apparel that delivers real UV protection at a price that makes sense for children who outgrow clothing quickly. The youth line mirrors the adult collection in sun protection and breathability, scaled for smaller frames that still require reliable coverage during a full day outdoors.

Parents searching for quality kids’ fishing gear at a reasonable price point know the usual trade-off: inexpensive options that wear out quickly, or performance gear priced without accounting for how fast children grow. EvenKeel positioned the youth sizing to offer a more practical middle ground, with prices starting under $40 for the children’s UPF sun shirts.

Protection and Comfort Without the Markup

Across the full new line, EvenKeel focused on three performance factors: UV protection, breathability in high-humidity conditions, and durability through repeated washing and wear. The brand uses a four-way stretch fabric in several core styles, allowing full range of motion during casting, paddling, and other activities that make up a real day on the water.

The full collection is available now through the brand’s website, with most styles shipping within three to five business days. Extended sizing runs through 3XL in select styles.

About EvenKeel

EvenKeel, LLC is a fishing apparel brand based in Pensacola, Florida and McCall, Idaho, offering fishing shirts, UPF sun shirts, and on-the-water gear for men, women, and children. The brand focuses on functional fit, sun protection, and durability for anglers and outdoor enthusiasts who spend extended time on the water.

Learn more at EvenKeel