ST LOUIS – April 24, 2026 – Curate, the event management platform purpose-built for event florists, today announced the launch of a built-in CRM with messaging and notification center designed specifically for the wedding and event floral industry. The feature connects every client conversation to the specific event and contact record inside Curate, giving floral teams full visibility into communications without leaving the platform where they already manage proposals, recipes, stem counts, and production workflows.
The announcement directly addresses one of the most persistent pain points in the event floral industry: the gap between where florists manage their events and where they communicate with clients.
Why This Matters for Event Florists
A wedding florist managing 15 to 25 active weddings at any given time is fielding client messages across email, text, Instagram DMs, and phone calls. A bride sends a Pinterest screenshot over text asking to swap the ceremony arch flowers. The mother of the groom emails about adding corsages. The planner leaves a voicemail about a venue change that affects the centerpiece count.
Each of those messages contains information that directly impacts the proposal, the recipe, the stem count, and the production plan. But the messages live in one place and the event details live in another. The florist becomes the human bridge between the two, manually transferring information, hoping nothing gets lost, and fielding questions from team members who weren’t on the original thread.
“This is the feature our florist users have asked for more than any other,” said Ryan O’Neil, CEO and founder of Curate. “They love building proposals and managing recipes inside Curate. But every time they had to leave the platform to answer a client message and then come back to update the event, that was friction. That friction is gone now.”
How the Florist CRM Works
The messaging and notification center is built into the existing Curate workflow that event florists already use daily. Key capabilities include:
Event-linked messaging. Every message sent or received is automatically tied to the specific event. When a florist opens a wedding in Curate, the full conversation history is right there alongside the proposal, the recipes, and the production worksheet. No searching through email. No scrolling through text threads trying to find what the client said three weeks ago about the boutonnieres.
Team-wide visibility. When one designer on the team exchanges messages with a client, every other team member with access to that event can see the conversation. This eliminates the “can you forward me that email?” cycle and ensures that production staff, delivery coordinators, and the lead designer are all working from the same information.
Real-time notifications. When a client sends a message or a response is needed, the notification surfaces inside Curate. During peak wedding season, when a florist might be producing two events while quoting three more, missed messages are one of the fastest ways to lose a client or a detail. Notifications reduce that risk significantly.
The Florist Platform That Replaces the Toolbox
With the CRM addition, Curate now covers the full event floral workflow in a single platform:
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Proposals with drag-and-drop builder, direct Pinterest image import, and live client links that update in real time
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Contracts and e-signature embedded directly in the proposal
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Payment collection via integrated Stripe processing
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Recipes and stem counting with automatic shopping list and wholesale order generation
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Production worksheets and packing lists generated from proposal data
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Rental and hard goods tracking
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Client messaging and notifications tied to every contact and event
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Reporting and analytics for event-level profitability
“Wedding florists have historically had to stitch together a proposal tool, a separate contract tool, a payment processor, a spreadsheet for recipes, and their email inbox for client communication,” O’Neil said. “Five tools. Five logins. Five places where information can fall through the cracks. We’ve been building toward a single platform that handles all of it, and the CRM is the piece that brings it together.”
Competitive Landscape
The florist software market includes platforms such as Details Flowers, Floranext, and general-purpose tools like HoneyBook. Curate’s combination of florist-specific features (recipes, stem counting, Pinterest drag-and-drop proposal building, production worksheets) with integrated CRM, contracts, and payments positions it as the most comprehensive single-platform solution available for event florists.
Availability
The florist CRM and messaging center is available immediately to all Curate users at no additional cost. Event florists interested in seeing the full platform can schedule a demo at curate.co.
About Curate
Curate is the event management platform built for event florists, caterers, and event professionals. The platform brings proposals, recipes, production workflows, contracts, payments, client communication, and reporting into one connected system, helping event businesses save time, increase bookings, and protect their margins.
For more information, visit curate.co
Media Contact
Company Name: Curate
Contact Person: Eugene Farber
Email: Send Email
Country: United States
Website: https://curate.co
Press Release Distributed by ABNewswire.com
To view the original version on ABNewswire visit: Curate Adds Built-In Florist CRM to Its Event Management Platform, Bringing Client Communication Into the Same System as Proposals, Recipes, and Production
