Real estate developer, hotelier, and former Oakland Athletics Managing Partner Lew Wolff announced the release of his new book, Moments. Published by Rare Bird, the book is a reflection on the pivotal decisions that shape careers, businesses, and industries.
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Drawing on more than six decades at the intersection of real estate, hospitality, and Major League Baseball ownership, Wolff offers a rare, behind-the-scenes perspective on high-stakes decision making. The book focuses on how those decisions are made in real time, not in hindsight, and often without clear answers.
Rather than a traditional memoir, Moments explores a central premise: the most consequential decisions are rarely recognized as such in the moment.
“Looking back, it’s easy to assign meaning to outcomes,” said Lew Wolff. “But when you’re in the middle of it, the path isn’t clear. The question is how you think, how you decide, and how you live with the consequences.”
Best known for his tenure as Co-Owner and Managing Partner of the Oakland Athletics from 2005 to 2016, Wolff provides perspective on leadership across industries where timing, judgment, and long-term thinking are critical to success. The book examines themes including:
- How leaders often misjudge the importance of decision in real time
- The tension between short-term pressure and long-term strategy
- The limits of experience in decision-making
- The role of relationships in shaping outcomes
- How perspective evolves over decades of leadership
Wolff also reflects on his relationships with influential figures across business and Major League Baseball, including Commissioner Emeritus Bud Selig and Athletics owner John Fisher, offering insight into decision-making at the highest levels.
“Lew Wolff has had a front-row seat to some of the most consequential developments in modern business and sports,” said Tyson Cornell, Publisher of Rare Bird. “Moments is not just a retrospective. It’s a window into how those decisions were made and what they mean now.”
In a personal commitment, Wolff will donate 100% of his share of net proceeds to Stand Up To Cancer, supporting efforts to accelerate groundbreaking cancer research.
Book Details
Moments by Lew Wolff
Publisher: Rare Bird
Distribution: Simon & Schuster
Publication Date: March 31, 2026
Formats: Hardcover and e-book
Price: $30.00 (U.S.)
About Lew Wolff
Lew Wolff is a real estate developer, hotelier, and sports executive whose career spans more than six decades. He is best known as the longtime Managing Partner and Co-Owner of the Oakland Athletics and for developing landmark commercial and civic projects throughout the United States.
About Rare Bird
Rare Bird is an independent publisher based in Los Angeles, focused on distinctive voices across fiction and nonfiction. Its titles are distributed worldwide by Simon & Schuster.
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