Unlock the Curious Advantage: New Assessments for Leaders & Organizations
North Bethesda, United States – September 24, 2025 / Lateral Solutions /
In today’s fast-changing business landscape, curiosity is the ultimate competitive advantage. Organizations don’t stall because of lack of talent or effort — they stall because of fear, habits, and the status quo. Studies show it’s not capability that holds leaders back — it’s the comfort of routine, the fear of risk, and the inertia of the status quo.
That’s why Lateral Solutions has launched two powerful diagnostic tools:
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The Curious Culture Assessment for organizations
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The Curious Leader Assessment for individual leaders
Together, these tools provide a complete roadmap for building innovative, engaged, and future-ready organizations.
Why Curiosity is the Game-Changer
Research continues to confirm what forward-thinking leaders already sense: curiosity drives performance.
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Google’s Project Aristotle found that psychological safety — the ability to ask questions and take risks without fear — was the #1 driver of team performance.
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Microsoft’s transformation under Satya Nadella came from shifting from a “know-it-all” mindset to a “learn-it-all” culture.
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Studies prove that organizations that foster curiosity experience faster innovation, stronger engagement, and better results.
At Lateral Solutions, we’ve seen it firsthand while helping companies evaluate and streamline operations, systematize for scalability, and lead with confidence. The difference between teams that thrive and those that stall? Curiosity at every level.
The Curious Culture Assessment (For Organizations)
👉 Take the Curious Culture Assessment →
Most culture surveys only measure engagement or satisfaction. The Curious Culture Assessment goes further — it diagnoses whether curiosity is being fostered or stifled inside your organization.
What you’ll discover:
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A full organization-wide report on how curiosity shapes daily behaviors
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Insights into whether teams feel safe to ask questions, share ideas, and take risks
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The hidden barriers that block innovation and collaboration
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Clear, actionable recommendations to embed curiosity into your culture
The Curious Leader Assessment (For Individuals)
👉 Take the Curious Leader Assessment →
Leadership tools often tell you your style or personality. But what about your curiosity? This assessment reveals whether your leadership habits are inspiring innovation or unintentionally shutting it down.
What you’ll get:
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A personalized report showing how curious (or closed) your leadership style is
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Insights into where you may be creating bottlenecks or blind spots
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A roadmap for leading with curiosity and empowering your team
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Immediate, actionable steps you can apply in just minutes
Why This Matters for Growth
Curiosity isn’t just a soft skill — it’s the foundation of innovation.
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Teams with curious leaders bring bold ideas forward.
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Organizations that value curiosity avoid silos, re-engage employees, and scale faster.
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Leaders who lean into curiosity make smarter decisions and build stronger trust.
When you combine both assessments, you don’t just transform leadership — you transform the entire culture.
What Leaders Are Saying
“We thought our culture was strong, but this showed us where fear was quietly shutting down innovation.”
“I thought I knew my blind spots, but this assessment revealed where I was shutting down ideas without realizing it.”
The clarity leaders get in just 15 minutes can be more powerful than months of training.
Take the First Step
Curiosity is the advantage most organizations overlook. Don’t let fear, habits, and comfort choke off growth.
👉 Start with yourself: Take the Curious Leader Assessment
👉 Scale it to your teams: Take the Curious Culture Assessment
Learn more about how Lateral Solutions helps businesses lead with confidence and thrive in competitive markets.
And if you’re ready to talk about transforming your organization, contact us here.
Contact Information:
Lateral Solutions
12345 Parklawn Dr 200 1016
North Bethesda, MD 20852
United States
Jon Bassford
+1 (419) 306-1101
https://think-lateral.com
